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Magical Tome

Cover of Handbook of research on management of cultural products
First published
2014
Publisher
Business Science Reference, an imprint of IGI Global
Pages
486 pages
ISBN
9781466650077

Handbook of research on management of cultural products

The outer archives are busy

by Lucia Aiello

About this book

"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--

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