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Magical Tome

Cover of Theory of media literacy
First published
2004
Publisher
SAGE Publications, Incorporated
ISBN
9781452245409

Theory of media literacy

The outer archives are busy

by W. James Potter

About this book

"Theory of Media Literacy: A Cognitive Approach explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning."--Jacket.

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