Ideation

About this book

"Using case studies and firsthand interviews with innovators past and present, Ideation explores how individuals and companies develop creative ideas and bring them to full fruition. It provides practical, comprehensive advice for managing our big ideas so that we gain the most benefit from them - in our personal lives, our companies, and our society in general." "For business leaders and entrepreneurs, Ideation explores the life cycle of ideas and explains every step of the ideation process. It provides unparalleled guidance on the vital subject of legal protections for ideas - including copyright, trademarks, and patents - and also covers the valuation of intellectual property as well as techniques for effectively marketing ideas to investors and licensees."--BOOK JACKET.