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Magical Tome

Cover of The McDonaldization of Society
First published
2020
Publisher
SAGE Publications, Inc
Pages
232 pages
ISBN
9781544398013

The McDonaldization of Society

The outer archives are busy

by George Ritzer

About this book

"The McDonaldization of Society is George Ritzer's seminal work of critical sociology that updates and applies Max Weber's rationalization thesis to the the late 20th and early 21st century. The central premise of McDonaldization is that the fast food restaurant has become the model for the rationalization process today, creating a system of operation based on efficiency, calculability, predictability, and control that has been adopted across a wide ranges of businesses, organizations, and social institutions"--

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