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Magical Tome

Cover of Strategic foresight
First published
2009
Publisher
Palgrave Macmillan
Pages
209 pages
ISBN
9780230611726

Strategic foresight

The outer archives are busy

by Alfred A. Marcus

About this book

Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The purpose is to shed new light on scenarios and scenario like thinking in organizations for managers at every level within a company. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

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