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Magical Tome

Cover of Marketing Mistakes and Successes
First published
2003
Publisher
Wiley & Sons, Incorporated, John
Pages
372 pages
ISBN
9781118808207

Marketing Mistakes and Successes

The outer archives are busy

by Hartley, Robert F., Cindy Claycomb

About this book

Few business firms anywhere in the world have been able to match the sustained growth of McDonald's.

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