Re-wiring business

About this book

With examples from the field and insightful perspectives from top industry leaders, you'll learn how to use the Web to match your business needs, from generating products and services that suit an online medium to creating marketing, sales, and business strategies that are in sync with the Web's capabilities, and much more. Along with the most current thinking on such vital topics as product design and innovation, organizational growth, and increased market share via the Web, Re-Wiring Business provides proven techniques for managing the business functions impacted by Web technology; case studies of how General Electric, Johnson & Johnson, UTC Carrier, and other leading organizations have used Web technology to develop marketing, sales, and customer service strategies; details on marketspace and virtual value, two important and innovative Web strategies; and vital information on related technologies - Electronic Data Interchange (EDI), intranets, groupware, logistics software - and how to capitalize on them.