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Magical Tome

Cover of Corporate creativity
First published
1997
Publisher
Berrett-Koehler Publishers, Incorporated
ISBN
9781605097619

Corporate creativity

The outer archives are busy

by Robinson, Alan

About this book

Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.

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