The ads that won the war

About this book

The first color chronicle of these wartime advertisements. Unconventional in every sense, their purpose was not to sell, but to build morale on the homefront and show how even the smallest company and smallest product was vital to the war effort. The text serves up a hearty slice of Americana, reliving the one time when American workers, soldiers and industry pulled together as one, producing more, saving more, and doing more with less.--From publisher description.