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Magical Tome

Cover of Marketing strategy and competitive positioning
First published
1998
Latest edition
2011
Publisher
Financial Times/Prentice Hall
Pages
648 pages
ISBN
0273655167

Marketing strategy and competitive positioning

The outer archives are busy

by Graham J. Hooley

About this book

"Marketing Strategy and Competitive Positioning, 3e deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage."--Jacket.

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