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Magical Tome

Cover of Big Business Marketing For Small Business Budgets
First published
2003
Publisher
McGraw-Hill
Pages
256 pages
ISBN
9780071405973

Big Business Marketing For Small Business Budgets

The outer archives are busy

by Jeanette Maw McMurtry

About this book

"Discover the marketing techniques used by big businesses; capture your customers' lifetime value; maximize your marketing investment; learn what works and what doesn't"--Cover.

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