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Magical Tome

Cover of Advertising
First published
2011
Publisher
McGraw-Hill Australia Pty Ltd
ISBN
9780070997981

Advertising

The outer archives are busy

by George E. Belch

About this book

This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking to achieve success.

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Pacing

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Horror / Dark Elements

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LGBTQ+ Representation

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Social & Political Themes in Stories

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