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Magical Tome

Cover of Mergers
First published
2003
Publisher
Wiley & Sons, Incorporated, John
Pages
356 pages
ISBN
9780470245330

Mergers

The outer archives are busy

by Patrick A. Gaughan

About this book

"Complete with numerous real-world case histories of high-profile, high-stakes failures and successes, this book objectively analyzes previous mergers. Mergers identifies key characteristics of successful mergers by companies such as GE and Cisco, and it also provides pitfalls to avoid by examining mergers that failed, including AT&T, DaimlerChrysler, WorldCom, Quaker Oats, United Airlines, Sears, and Mattel. All research is illustrated with informative exhibits and tables to help readers grasp important concepts."--BOOK JACKET.

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