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Magical Tome

Cover of Advances in Business Marketing and Purchasing
First published
1994
Publisher
Elsevier Limited
Pages
268 pages
ISBN
9780762301881

Advances in Business Marketing and Purchasing

The outer archives are busy

by Arch G. Woodside

About this book

The objective of the case is to put the reader in the role of the owner of Takaishi Printing Company who must develop and implement a strategy to make the company more profitable so as to reduce long-term debt and provide for management succession.

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