Finding your wings

About this book

Capital. It is the single most important ingredient to getting your venture off the ground. But finding it can be a challenge - particularly if you're running out of funding options. Suppose your venture is too small for institutional players. What do you do once you've exhausted your personal financial resources? Where do you go after the banks, the leasing companies, the venture capital firms? What you need is an "angel" - a private investor with high net worth. In Finding Your Wingsthe only book of its kind - Gerald A. Benjamin and Joel Margulis provide you with a roadmap to guide you to your private angel. . As a primary source of capital for early-stage and growing companies, this specialized segment of the investor market is a vital resource for today's entrepreneurs. However, much like the capital they provide, these private equity and debt investors remain true to their name - private. Finding Your Wings offers a solid set of tools with which you can, first, determine whether private investors are a viable and appropriate source of capital for your venture; and, second, develop a winning strategy to locate, contact, and establish relationships with these angel investors. Most importantly, with a greater understanding of the private investor perspective, you'll be able to frame an attractive - and effective - investment proposal.