Interview with Jorge Born, interviewed by Andrea Lluch, Buenos Aires, Argentina

About this book

Mr. Born relates the institutional history of Bunge & Born and speaks extensively about the economic and political history of Argentina. He focuses greatly on the importance of education and the commitment to rule of law for a country's economic growth, identifying that as the main reason for Bunge & Born's eventual divestment of the majority of its Argentine businesses and its focus on growth instead in Brazil. Mr. Born also points to technology, access to information, and flexibility as major factors for a company's success. He discusses Bunge & Born's multinational presence and its effective strategy of concentrating on its core businesses: paint, textiles, and food.