Interview with Federico Braun, interviewed by Andrea Lluch, Buenos Aires, Argentina

About this book

Mr. Braun describes La Anónima's course over four generations, from a small grocery store business into a major supermarket chain in Argentina, and its entrance into meat packing and distribution. He points to local knowledge, innovation and efficiency, especially in terms of information technology, as well as a passion for customer service, as the company's greatest assets and contributors to its growth. Mr. Braun believes La Anónima's success is also a result of a conservative profit distribution policy, with heavy reinvestment allowing its ability to ride out the volatility of the Argentine economy.