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Magical Tome

Cover of Challenging the Big Brands
First published
2003
Publisher
Rockport Publishers
Pages
176 pages
ISBN
9781592530939

Challenging the Big Brands

The outer archives are busy

by Judith Evans, Cheryl Dangel Cullen

About this book

Nearly two decades after creating the overnight delivery industry, Federal Express founder and CEO Frederick W. Smith and management discovered the Memphis-based company in the unorthodox position of the hunted rather than the hunter.

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