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Magical Tome

Cover of Strategic Marketing Management (Practice of Management)
First published
1992
Publisher
Harvard Business School Press
Pages
656 pages
ISBN
9780875843100

Strategic Marketing Management (Practice of Management)

The outer archives are busy

by Robert J. Dolan

About this book

This basic introductory reading gives a brief introduction of the marketing function and discusses some of the reasons for perspective beyond marketing's traditional "four Ps."

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