How to sell anything to anybody

The outer archives are busy

by Joe Girard, Stanley H. Brown, Robert Casemore

About this book

"The world's greatest salesman" reveals the selling principles that have brought him to the top of his profession as he offers helpful advice on how to develop customer profiles, how to turn a prospect into a buyer, how to close the deal, and how to establish a long-term relationship with one's customers.

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