The War Room

About this book

"The term war room, in political parlance, was coined by the team of U.S. strategists, specifically James Carville, who worked on Bill Clinton's first presidential campaign in the early 1990s. In a nutshell, a war room is a political command centre where a candidate's strategists and media officers work to counter attacks by opponents while gathering research to mount an offensive in an ongoing, immediate fashion." "In The War Room, Warren Kinsella profiles and analyzes some of the best political warriors and spinners around. He employs personal anecdotes, practical wisdom culled from his extensive experience on Liberal Party federal and provincial election campaigns, historical examples from other Canadian and American campaigns, and generous amounts of humour to show everyone what it takes to win and to survive challenges in any kind of endeavour."--BOOK JACKET.