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Magical Tome

Cover of The King of Color
First published
2007
Publisher
Pantone, Inc
Pages
258 pages
ISBN
9781590651308

The King of Color

The outer archives are busy

by Lawrence Herbert, Linda Mead

About this book

The book details the history of Pantone, focusing on the CEO and founder, Lawrence Herbert. In 1963 Pantone created an innovative system of identifying, matching and communicating colours to solve problems associated with producing accurate colour matches for the spot colour print standard used by the graphic arts community, originally in the USA. Lawrence Herbert's key insight was that the spectrum is seen and interpreted differently by each individual led to the innovation of the Pantone Matching System®.

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