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Magical Tome

Placeholder cover for Conversational blindness
First published
2008
Publisher
Harvard Business School
Pages
16 pages

Conversational blindness

The outer archives are busy

by Todd Rogers

About this book

What happens when people try to "dodge" a question they would rather not answer by answering a different question? Two experiments demonstrated conversational blindness—listeners' surprising failure to notice such dodges—and explored the interpersonal consequences of this phenomenon. Listeners viewed successful question-dodgers as positively as speakers who actually answered the question they are asked, but were not blind to all efforts to dodge: They both noticed—and punished—particularly egregious attempts (Study 1). More troublingly, listeners preferred speakers who answered the wrong question well over those who answered the right question poorly (Study 2).

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