Successful gaijin in Japan

About this book

As Nagami Kishi and David Russell chronicle in Successful Gaijin in Japan: How Foreign Companies Are Making It in Japan, many companies attempting to break into the so-called "closed markets of Japan" have been very successful - some beyond their wildest dreams. The authors provide detailed profiles of 15 non-Japanese companies from all over the world that have successfully broken into the Japanese market. Successful Gaijin in Japan: How Foreign Companies Are Making It in Japan gives you the insights developed from the hard-won experience of companies that have learned how to succeed in one of the world's most important markets.