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Magical Tome

Cover of Multiunit Organization and Multimarket Strategy
First published
2001
Latest edition
2001
Publisher
Emerald Publishing Limited
Pages
316 pages
ISBN
9781849500807

Multiunit Organization and Multimarket Strategy

The outer archives are busy

by Joel Baum

About this book

A conspicuous feature of the modern economy is the proliferation of multiunit organizations that operate in several markets, often making considerable effort to standardize and coordinate the behavior of their units.

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