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Magical Tome

Cover of The Mass Marketing of Politics
First published
2012
Publisher
SAGE Publications, Incorporated
ISBN
9781452263649

The Mass Marketing of Politics

The outer archives are busy

by Bruce I. Newman

About this book

"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.

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