Introduction to Generative Engine Optimization For Brands

About this book

*Introduction to Generative Engine Optimization for Brands* is the definitive guide to understanding and mastering the next frontier of digital visibility — Generative Engine Optimization (GEO). As artificial intelligence reshapes how people access information, traditional SEO is giving way to a new paradigm where AI agents, chatbots, and generative search models determine which brands are mentioned, recommended, or remembered. Written by **Abhay Aditya Jain**, an entrepreneur and founder of Lindy GEO, this book reveals how businesses can earn organic visibility on AI-driven platforms — from ChatGPT and Gemini to Perplexity and other emerging AI ecosystems. Blending strategy, data-driven insights, and real-world case studies, Jain demystifies how generative models perceive authority, context, and credibility — and how brands can align their digital presence accordingly. Whether you’re a marketer, entrepreneur, or AI enthusiast, this book offers a clear roadmap for building AI-native brand awareness in the era where generative engines are the new search engines.