Manage the Media

About this book

In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how to correct this problem by sharpening your company's communications skills and strategically managing relationships with the press. Armed with the insights and practical suggestions in this book, you'll be able to take charge of any crisis, protect your company's public image, and maintain goodwill with the communities your organization affects. This resource is required reading for executives seeking not only to secure their own reputations but also to protect their companies.