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Magical Tome

Cover of Word-of-Mouth Marketing
First published
1991
Publisher
John Wiley & Sons
Pages
272 pages
ISBN
9780471008583

Word-of-Mouth Marketing

The outer archives are busy

by Jerry R. Wilson

About this book

The talk factor is a term I coined to describe the dynamics of word of mouth, but it's a concept you're completely familiar with in practice.

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