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Magical Tome

Placeholder cover for Interview with Nalli Chetti, interviewed by V. G. Narayanan, Chennai, India
First published
2014
Publisher
Harvard Business School
Pages
100 pages

Interview with Nalli Chetti, interviewed by V. G. Narayanan, Chennai, India

The outer archives are busy

by Nalli Kuppucāmi Ceṭṭiyār, V. G. Narayanan, Harvard Business School

About this book

Dr. Chetti discusses the circumstances that led to start of the family business, which grew into the famous Nalli brand of silk saris in India. He talks about his grandfather's attention to quality, and also the importance of the location of the store, which gave him an edge over competitors.

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