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Magical Tome

Cover of Advances in Reading/Language Research
First published
1991
Publisher
Jai Press
Pages
291 pages
ISBN
0892328134

Advances in Reading/Language Research

The outer archives are busy

by Steven B. Silvern

About this book

One limitation of much audience research is that the primary unit of analysis is the autonomous, individual viewer's own response studied in isolation from the activities and social contexts in which that viewer is responding.

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