The greatest communicator

About this book

"Ronald Reagan once told a reporter, "When Dick Wirthlin speaks, I listen!" Now, Wirthlin speaks for Reagan one more time in The Greatest Communicator, a personal reminiscence of the man Wirthlin respected and admired without reservation. He shares candid stories of Reagan no one else can tell, drawing on treasured memories of their many private moments and shared experiences, as well as an immense trove of files and notes." "Wirthlin shares the many lessons Reagan taught him, taking us on a behind-the-scenes journey through milestones in Reagan's political career: the 1976 loss to President Gerald Ford in the primary, one of the GOP's closest fights in modern history and the only time Reagan ever tasted electoral defeat; the tense meetings, awkward moments, high-stakes debates, and tough decisions on the road to winning the White House; the landslide victories of 1980 and 1984; and the reflective moments with Reagan to which only Wirthlin was witness. He also reveals how he unlocked one of the master communicator's greatest secrets: Reagan's rhetorical method that won over the hearts and minds of Democrats."--Jacket.