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Magical Tome

Cover of Using focus groups in research
First published
2014
Publisher
Bloomsbury Publishing Plc
ISBN
9781283205795

Using focus groups in research

The outer archives are busy

by Lia Litosseliti

About this book

"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.

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