If it's purple, someone's gonna die

About this book

"If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling is a groundbreaking book that explores how color influences an audience and furthers plot, character, and scene development. Guided by her years of research on the effects of color on behavior, Bellantoni has grouped more than 60 films under the spheres of influence of six major colors. Using exquisite film stills and original artwork, the author explains how each of these colors triggers very specific emotional states and reactions from viewers and serves to echo, intensify, and support the characters' emotions. The author explores each film, describing how, why, and where a color influences and reflects emotions, both in the characters on screen and in the audience." "If It's Purple, Someone's Gonna Die is a must-read book for all film students and others interested in filmmaking. This enlightening book guides film professionals toward making the right color selections for their films, and helps movie buffs interpret why they feel the way they do while watching movies that incorporate certain colors. Bellantoni uses her research and experience to demonstrate how powerful color can be and to increase awareness of the colors around us and how they make us feel, act, and react."--Jacket.