Designing brand identity

About this book

"Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture. From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, this book helps companies create stronger brands."--BOOK JACKET.