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Magical Tome

Cover of Strategic electronic marketing
First published
2002
Publisher
Thomson/South-Western
Pages
428 pages
ISBN
032417893X

Strategic electronic marketing

The outer archives are busy

by Brad Alan Kleindl, Brad A. Kleindl Ph.D., Brad A. Keindl

About this book

"Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing process. Students can use this text to prepare them for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes."--BOOK JACKET.

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