Copy testing

The outer archives are busy

About this book

Copy testing, otherwise known as pre-testing, is intended to improve advertising performance by providing diagnostic information for the agency to improve the ad together with information for the client to decide whether to run the campaign.

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Pacing

—out of 5

Horror / Dark Elements

—out of 5

Romance

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Spice Level

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LGBTQ+ Representation

—out of 5

Social & Political Themes in Stories

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