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Magical Tome

Cover of The 360 degree brand in Asia
First published
2003
Publisher
John Wiley & Sons (Asia)
Pages
215 pages
ISBN
0470820578

The 360 degree brand in Asia

The outer archives are busy

by Mark Blair

About this book

"The 360 Degree Brand in Asia describes Ogilvy's proven success in helping both Asia-based companies and mutlinationals operating in Asia-Pacific to achieve greater success through its model of 360 Degree Brand Stewardship. This practical book offers valuable advice by taking a holistic look at communications and applying the necessary guidelines from each discipline to build a stronger and more profitable brand."--BOOK JACKET.

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