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Magical Tome

Cover of The New Culture of Desire
First published
2008
Publisher
Free Press
Pages
272 pages
ISBN
9781416593058

The New Culture of Desire

The outer archives are busy

by Melinda Davis

About this book

Reveals how customer demands have shifted from physical to spiritual, emotional, and intellectual, noting how this shift has impacted trends and technologies and what it means for marketing teams.

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