Dictionary of Mass Communication & Media Research

About this book

"Other media dictionaries do a good job defining concepts associated with communication research in Great Britain* and concepts that media professionals use in the United States.** But no other dictionary matches the Dictionary of Mass Communication & Media Research in terms of its coverage of communication research in the United States and its coverage of mass media history, theory, law, research methods and the Internet. About two-thirds of this dictionary's concepts and terms are not found in other dictionaries.*** The Dictionary of Mass Communication & Media Research provides readable, easy-to-understand definitions of more than 2,500 terms and concepts associated with (1) the seven traditional mass media (books, newspapers, magazines, motion pictures, recording industry, radio and television); (2) new media and the Internet; (3) history of mass media; (4) media law and media ethics; (5) media research methods and statistics; (6) advertising and public relations; (7) global mass communication and global media companies; (8) major media theories; and (9) prominent media professionals and scholars. This book is a great resource for graduate courses on media research and theory."--Publisher's website.