Blackwell Handbook of Social Psychology

About this book

Following Kelley's (1967) and Jones and Davis's (1965) important elaboration and systematization of Heider's (1958) seminal ideas about the perceived causes of behavior, attribution research replaced dissonance as the major research topic in social psychology, accounting for 11 percent of all published social-psychological research during the 1970s (Pleban & Richardson, 1979).