Zoom

About this book

"In Citrin's new management book, Zoom, he offers in-depth analyses of thirteen market leaders - including General Motors' e-GM, BEA Systems, eBay, Sun Microsystems, and General Electric - and reveals how they are bridging the complex demands of yesterday's and today's economies. From the hard-won lessons these pioneering market leaders have learned along the way, Citrin identifies the principles that characterize success today and will help chart success in the future - principles that other companies can use to redirect their thinking, resources, and energies."--Jacket.