European Integration and Global Corporate Strategies (Routledge Studies in International Business and the World Economy, 17)

About this book

"European Integration and Global Corporate Strategies explores the links between the options of world-wide globalization and European integration which are open to today's corporations, highlighting whether there are conflicts or complementarities between them. The book is divided into two parts: the first part looks at specific mechanisms and trends of globalization in the context of changes due to European integration. The second part considers the role of innovation and technology diffusion as part of the integration and globalization strategies." "All the contributors are leading experts from Britain, Italy, The Netherlands and Spain. This book will be of particular interest to students and researchers in the fields of business, economics, politics and European studies."--Jacket.