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—out of 5—out of 5—out of 5—out of 5—out of 5—out of 5
Magical Tome
- First published
- 2007
- Publisher
- Harvard Business School Press
- Pages
- 272 pages
- ISBN
- 9781422101650
Hidden in Plain Sight
The outer archives are busy
About this book
"Hidden in Plain Sight explains how to spot opportunities before your rivals do. Through eye-opening stories, Erich Joachimsthaler introduces the demand-first innovation and growth model - a systematic and repeatable process that helps you really see the biggest opportunities hidden in plain sight." "Revealing the innovative practices of organizations and brands as diverse as BMW, Apple, Frito-Lay, GE Health-care, Allianz, Axe, Procter & Gamble, Starbucks, and Netflix, this book shows you how to deliver what truly matters in people's lives - not just whatever you can sell them today. Your reward? Dramatic new business growth that leaves competitors scrambling."--BOOK JACKET.
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Pacing
Horror / Dark Elements
Romance
Spice Level
LGBTQ+ Representation
Social & Political Themes in Stories