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Magical Tome

Cover of Marketing Nutrition
First published
2014
Publisher
University of Illinois Press
ISBN
9781283609135

Marketing Nutrition

The outer archives are busy

by Brian Wansink

About this book

"Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition." "Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing."--BOOK JACKET.

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