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Magical Tome

Cover of Encyclopedia of Public Relations
First published
2004
Latest edition
2005
Publisher
Sage Publications, Inc
Pages
1128 pages
ISBN
9780761927334

Encyclopedia of Public Relations

The outer archives are busy

by Robert Lawrence Heath

About this book

Accommodation occurs when public relations practitioners attempt to meet the needs of their organization and a stakeholder group through dialogue, negotiation, and compromise.

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