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Magical Tome

Cover of Marketing in Central and Eastern Europe (East-West Business Series) (East-West Business Series)
First published
1996
Publisher
Haworth Press
Pages
101 pages
ISBN
9780789000392

Marketing in Central and Eastern Europe (East-West Business Series) (East-West Business Series)

The outer archives are busy

by Jan Nowak

About this book

Since the sudden opening up of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries' marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies.

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