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—out of 5—out of 5—out of 5—out of 5—out of 5—out of 5
Magical Tome
- First published
- 2001
- Publisher
- Copy Workshop
- ISBN
- 9781887229098
Hitting the Sweet Spot
The outer archives are busy
About this book
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace." "Learn the real truth about "breakthrough" communication." "Learn how to be a "consumer detective."" "And learn about "The Sweet Spot."". "From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration."--BOOK JACKET.
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Pacing
Horror / Dark Elements
Romance
Spice Level
LGBTQ+ Representation
Social & Political Themes in Stories