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Magical Tome

Cover of Cross-Cultural Content Analysis of Advertising from the United States and India
First published
2000
Publisher
Dissertation.com
Pages
120 pages
ISBN
9781581120844

Cross-Cultural Content Analysis of Advertising from the United States and India

The outer archives are busy

by Niaz Ahmed

About this book

The phenomenon of advertising has long been a subject of research in several disciplines such as mass communication, marketing, sociology, cultural anthropology, social psychology, semiotics and cultural studies.

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