Against the odds

About this book

"James Dyson is the inventor and designer of the revolutionary Dyson Cyclone, the vacuum cleaner that has generated a turnover of nearly $1.5 billion since it first launched in 1993. Sales of Dyson machines have reached nearly 10 million globally. And he is now embarking on his next great adventure - breaking into the most competitive and challenging market in the world: the USA. At long last the American public will be able to buy a vacuum cleaner with a huge advantage over all others - it does not lose suction." "This is the story of a man whose unorthodox methods, unswerving optimism and self-belief brought spectacular success completely bucking the trend of failed inventors and designers. It is a story of personal and business triumph and will be an inspiration for designers, inventors, entrepreneurs, or anyone who wants to know what it takes to succeed against the odds."--BOOK JACKET.